SailGP is an international sailing competition that uses high performance F50 foiling catamarans, where teams compete across a season of multiple grands prix around the world.
We took Sail GP and made sense of it socially.
Objectives:
1. Launch and grow the official SailGP TikTok community.
2. Deliver behind the scenes, talent-facing content to build awareness for the Sydney Event (December 2021) and local broadcast partner (Kayo Sport).
Sail GP
Our Results:
51,000+ FOLLOWER TIKTOK GROWTH
(within first 10 days)
MANAGED CONTENT FROM 5 LOCAL CREATORS
Including Olympian Sam Fricker, identified and managed.
PRODUCED 50+ CONTENT PIECES
Produced for SailGP social channels giving fans a glimpse of BTS action, athlete personalities, and activated sponsorships (ie. Maui Jim Sunglasses, Red Bull).