NIVEA Men: Sensitive Range - FIFA Campaign

NIVEA Men

NIVEA is one of the countries biggest skincare brands.

Objectives:
To help Nivea Men grow awareness of their new Sensitive range among young, male gamers, and activate their sponsorship of the APL E-League 2021.

Australian EA SPORTS FIFA community in an authentic and relatable way. I Want It Yesterday devised a campaign which focused on the 5 most common “FIFA Irritations” experiences by gamers:

1. Internet Lag

2. Pausing Play

3. The Late Offside Call

4. Goalkeeper Rush

5. Opposition Showboating

Five (5) short 30-second ads were created for Nivea Men to use on YouTube, APL channels, and Optus Sport broadcast.