Australian Open.
The Australian Open is a tennis tournament held annually at Melbourne Park in Melbourne, Australia. It’s also part of the 4 Grand Slam events held worldwide.
Objectives:
To launch the official Snapchat for Tennis Australia’s Australian Open 2020 and produce a daily AO Snap Show.
Deliverables:
I Want It Yesterday identified new Creators and produced a daily AO show using platform specific features and styles. These includes:
Meme Culture
Trending Topics
BTS Content
Athlete-led Content
Plays of the Day
We produced 20 episodes DAILY.